The CSHG organises six new webinars in June of the Plan of the Xunta for the tourist and cultural sector
They centre in improving the digital management, the marketing or the care of the voice and in offering a new relate of the cities and Galician cathedrals.
Santiago, 20 May. The Ministry of Culture and Tourism through the Upper Centre of Hospitality industry of Galicia (CSHG), in the frame of his Plan of Permanent Training of the Sector, is still in June with six formative actions specific in modality of teleformación with the aim to improve the competitions of the professionals of the tourist and cultural sector Galician. The offer centres in the improvement of the competitions in digital management and marketing, the care of the voice and in the knowledge of a new relate for the cities and Galician cathedrals.
To the equal that in the previous formative activities on-line that set up as a result of the crisis caused in the tourist and cultural sector by the COVID-19, the training is free and can participate all the Galician professionals, that have to inscribe (to do it only is necessary to puncture in each title of the course in this news and accesses to more information and to the form of registration). For more data, the interested can send a message to the email formacioncontinua@cshg.es or call to the telephone 690 70 46 18.
The webinars
1. Design of the strategy of organic positioning in searchers for the tourist sector. It celebrates the Tuesday and Thursday, 2 and 4 June respectively, to the 11 hours. It gives Tirso Maldonado, consultor and specialist in the business on line and the technologies of the information. The participants will learn to implement a group of strategies and technical to improve the visibility of the web of the business and like this facilitate that this occupy the first places when in the researches in internet.
2. Strategy in social networks to generate business. It celebrates the Tuesday, 9 June, to the 11 hours. Again it gives Tirso Maldonado that will teach to design the strategy of social networks more adapted for each business (the course includes a basic manual), learning to define aims, optimise his presence and to measure his impact.
3. The architectures of God. New visions of the Galician cathedrals. It celebrates the Thursday, 11 June, to the 11 hours. It gives Paula Pita Galán, doctor in History of the art by the University Of Santiago de Compostela, specialised in urbanismo and official guide of Galicia. The doctor Pita will do a route by the Galician cathedrals analysing the keys of his architecture and explaining the last discoveries to create a channel of rigorous communication between the academic field and the civil society.
4. Measures of care of the voice in the tourist professions. It celebrates the Tuesday, 16 June, to the 17 hours. It gives Paloma Rico Cantillo, logopeda with more than 10 years of experience in hospitals that works in the Unit of Voice of the Service of Otorhinolaryngology of the Hospitable Centre of the University of Santiago. From his experience will help to the participants to that they are conscious of the mechanisms of the normal vocal production and to have a good hygiene to avoid losses of voice.
5. Vocal technicians for the care of the voice in the tourist professions. It celebrates the Thursday, 18 June, to the 17 hours. Again, it gives Paloma Rico Cantillo that, will offer to the professionals (mainly guides) tools to avoid vocal disorders that come from of the bad use or abuse of the voice in the exert of his profession.
6. Descifrando The city. A relate urbanístico of the Galician cities. It celebrates the Tuesday, 23 June, to the 11 hours. Again it gives Paula Pita Galán, that will explain the main keys of reading of the urban form and will teach to recognise the main characteristics of the cities and villas of Galicia linking urbanismo, history and tradition.